Product updates

Written by William Entriken, V.P., General manager of Pacific Medical Training and is ultimately responsible for keeping the customers happy and coming back, growing the business and keeping the team going.

This report makes reference to issues numbers, e.g. “#9249”. This is an internal tracking that we use in our tracking tools.

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In 2025, Modern Training Solutions underwent a major consolidation and reorganization of its brands and product offerings. The company moved from maintaining multiple competing brands (ATC, PMT, RUSH) to a unified structure with three main websites serving distinct purposes. This was accompanied by significant improvements to course content, website infrastructure, and customer experience.

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Major structural changes

Brand consolidation & website reorganization (#9249 - EPIC)

The biggest change of 2025: The company retired multiple websites and consolidated everything into three primary domains:

Before (multiple competing brands)

• PacificMedicalTraining.com, PacificMedicalACLS.com, 911ConEd.com, MonitorTech.org, PharmTechCareer.com, ScribeSchool.net, BloodSchool.com, svca.mx, savc.com.br, HealthcareSpanish.com
• acls.net, AclsCertification.ca, RNMobility.com
• AclsRenewal.org (RUSH brand)
• LearningCub.com

After (unified structure)

1. acls.net - All ACLS/BLS/PALS/medical CPR content
2. PacificMedicalTraining.com - Everything else (monitor tech, pharmacy tech, medical scribe, BBP, etc.)
3. LearningCub.com - LMS/corporate training platform

Key outcomes

• Eliminated confusion from “competing” brands
• Consolidated all content as if starting fresh
• Improved SEO by focusing on fewer, stronger domains
• All sites now share common footer with PMT, ATC, and MTS/Learning Cub logos
• Implemented multilingual/multilocale support across all sites

URL structure standardization (#9211)

Implemented comprehensive URL strategy:

• Localization prefixes: /en-US/california, /fr-CA/quebec, /es/
• Clean slugs without articles (“a”, “an”, “the”)
• Consistent hyphenation and lowercase
• No accent letters in URLs
• Organized content by language and locale folders

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Medical content updates

AHA 2025 guidelines preparation (#9332 - EPIC)

Preparing for October 2025 AHA guideline updates:

• Reviewing all ACLS/BLS/PALS algorithm pages
• Using new ATC logo with registered trademark symbol
• Adding textual descriptions to all algorithm pages for accessibility
• Updated compression depth specifications with metric conversions
• Enhanced CPR quality guidance

Critical medical accuracy fixes

Errors corrected (#9425):

• Fixed PALS Bradycardia Algorithm: Changed CPR initiation threshold

Other medical updates

• BLS compression depth updated to 2-2.4 inches / 5-6 cm (#9426)
• Added chest compression fraction guidance (> 60%)
• Standardized compression rate (100-120/min) across all algorithms
• Fixed medication name typo: “Amiodarone” (#9470)
• Updated various PALS and pediatric algorithms (#9463, #9464, #9465, #9471)

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Course & product changes

Pricing updates

CPR, first aid & AED course

• Single course: $125 → $105
• 5+ courses: $107 → $90 per course (#9400)

AHA skills testing

• BLS: $75 → $85
• ACLS/PALS: $130 → $150 (#9240)

Refund policy changes (#9457)

Major policy update

• Reduced refund/guarantee period from 14/30/45/60 days to 7 days
• Aligned with competitor practices
• AHA purchases remain ineligible for refund

New accreditations & approvals

Wisconsin DSPS approval (#9183):

• Added 2025-Wisconsin-DSPS-Approval.pdf
• Updated accreditation page with new approval letter

Louisiana State Board of Nursing (#9205):

• Added approval letter to website
• Enhanced state-specific acceptance documentation

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Technical & infrastructure improvements

GitHub pages template adoption (#9424)

Major technical improvements:

• Parallel test execution (3x faster structured data testing)
• File-specific testing capability
• Better error messaging for Jekyll/Liquid errors
• Enhanced timeout handling for long-running commands

Multi-locale support implementation

Language support added

• English (en, en-US, en-CA)
• French (fr, fr-CA)
• Spanish (es, es-MX)
• Portuguese (pt, pt-BR)

Features

• Cross-language alternate links (<link rel="alternate" hreflang="...">)
• Locale-specific content organization
• Language selector on pages with variants

Testing & build improvements

New testing rules

• HTML validation with file-specific testing
• External link checking with redirect detection
• Internal link validation
• Image format enforcement (WebP for all bitmap images)
• Markdown linting across all content

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Content organization & quality

Content categorization system

Implemented front matter categories:

• medical-procedures-equipment
• medical-conditions
• medical-career
• product-information
• diseases
• body-systems-terminology
• lay-audience

Healthcare Spanish integration

Consolidated healthcare Spanish content:

• Vocabulary resources for medical professionals
• Anatomy and body systems in Spanish
• Patient communication phrases
• Monitor technician and pharmacy technician phrases

Author pages restructured

• All author biographies now hosted on PacificMedicalTraining.com
• Using full author names instead of first names only
• Consistent contributor metadata across all sites
• Fixed attribution display issues (#9502)

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Product-specific improvements

Monitor tech program

Page improvements (#9206, #9395):

• Enhanced course descriptions
• Updated CCI exam preparation information
• Better certification pathway explanations
• Added discount eligibility information
• Updated pricing: $400 per course or $720 package (10% discount)

Content updates

• 12-Lead ECG page improvements (#9403)
• Arrhythmia interpretation updates (#9404)
• Stress Test & Holter Monitor page enhancements (#9405)

Pharmacy tech program (#9394)

• Updated program descriptions
• Enhanced course information
• Improved accessibility to course materials

Medical scribe program (#9388, #9416)

• Updated scribe academy content
• Enhanced training program information
• Improved course syllabus presentation

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User experience enhancements

Button styling standardization (#9469)

• Implemented title case for all button text using verbs
• Consistent with Apple Human Interface Guidelines
• Applied across all sites (acls.net, PMT, LearningCub)

State pages enhancement

Improvements made

• Added training center information
• Updated accreditation details
• Medical news integration (limited to top 6 per state)
• Skills testing requirement information (#9454)
• US region breakdown pages

Cross-site linking footer (#9272)

Added unified footer to all sites:

• PMT, ATC, and MTS/Learning Cub logos
• Copyright information
• Privacy policy, Terms & Conditions, Returns links
• Responsive design for mobile and desktop

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SEO & analytics updates

Google Analytics consolidation (#9441)

Major change

• Unified Google tag: G-RJB2BBT9M7
• Cross-domain linking across: pacificmedicaltraining.com, acls.net, learningcub.com
• Single analytics property for all sites

External link management (#9438)

Fixed hundreds of external link errors:

• Removed/updated broken links
• Fixed redirect chains
• Updated domain migrations
• Improved link quality across all sites

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Quality assurance & testing

Build error fixes

Internal links (#9432):

• Fixed broken internal navigation
• Corrected asset paths
• Updated cross-references

External links (#9438):

• Resolved 403/404/500 errors
• Fixed redirects from old domains
• Updated deprecated URLs

Markdown linting (#9435):

• Fixed inline HTML issues
• Corrected heading hierarchy
• Standardized formatting

Image optimization

Initiatives

• Converted all bitmap images to WebP format
• Optimized email images for better compatibility
• Removed unused images (#9238)
• Imported and hosted images from Imgur (#9227)

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Customer support & documentation

FAQ improvements (#9330)

Enhanced PacificMedicalTraining.com/faq:

• Added Moodle login instructions
• AHA course workflow explanations
• Troubleshooting guides
• Skills scheduling information
• Common issue resolutions

MyCAA grant information (#9245)

Updated grant page with:

• Course eligibility clarifications
• Monitor tech program pre-approval status
• Pharmacy tech eligibility information
• ACLS/PALS exclusion explanations

Course enrollment fixes

PA child care sign-up (#9369):

• Fixed “Add Staff” button functionality
• Improved form usability

Checkout issues (#9393):

• Resolved cart functionality problems
• Improved payment processing

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Workflow & process improvements

Development workflow

New tools

• scripts/show-langs.mjs - Lists pages with language/locale information
• Parallel build testing
• File-specific validation
• Enhanced error reporting

Content management

Policies updated

• Writing style guide for PMT
• URL strategy documentation
• Image optimization guidelines
• Localization best practices

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Course acceptance & compliance

State-specific information

Enhanced coverage

• Updated acceptance charts
• State board approvals
• Skills testing requirements by state
• Localized training center information

Accreditation updates

New approvals added

• Wisconsin DSPS (2025)
• Louisiana State Board of Nursing
• Various state-specific certifications

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Ongoing initiatives

Items in progress (as of report date)

1. Medical accuracy reviews - Continuous updates to algorithm pages
2. Language cross-linking (#9500) - Implementing consistent hreflang across pages
3. Author biography enhancement (#9450) - Using full names across all sites
4. Sitemap automation (#9447) - Auto-generating comprehensive sitemaps
5. File organization (#9493) - Implementing clear folder structure policies
6. Image hotlink prevention (#9455) - Adding testing rules against external image links

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Impact summary

Positive changes

✅ Unified brand identity - Clear distinction between ACLS/BLS/PALS (acls.net) and other training (PMT) ✅ Improved user experience - Consistent navigation, better mobile support, clearer CTAs ✅ Better SEO - Consolidated domain authority, clean URL structure, proper localization ✅ Enhanced quality - Medical accuracy improvements, better testing, fewer errors ✅ Streamlined operations - Fewer sites to maintain, shared templates, unified analytics

Customer benefits

✅ Clearer course selection - Easier to find the right course ✅ Better support - Improved FAQ, better documentation ✅ Faster site performance - Optimized images, better infrastructure ✅ Multi-language support - Content available in multiple languages ✅ More transparent pricing - Clear pricing with fewer variables

Business benefits

✅ Reduced complexity - Three websites instead of 15+ ✅ Better analytics - Unified tracking and reporting ✅ Improved conversion - Better CTAs and user flows ✅ Cost savings - Less maintenance overhead ✅ Stronger SEO - Focused domain authority

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Looking forward

Planned enhancements

1. AHA 2025 guidelines implementation (October 2025)
   • Full algorithm updates
   • Course material revisions
   • Instructor training updates
2. Content review (#9383)
   • Comprehensive page-by-page review
   • Traffic and performance analysis
   • Content strategy refinement
3. Continued quality improvements
   • Build error elimination
   • External link management
   • Image optimization
4. Enhanced localization
   • Expanded language coverage
   • Better locale-specific content
   • Improved translation quality

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Conclusion

2025 has been a transformative year for Modern Training Solutions’ digital presence. The consolidation from 15+ competing websites down to 3 focused domains represents the most significant structural change in the company’s digital history.

Combined with medical accuracy improvements, pricing adjustments, new accreditations, and extensive technical enhancements, these changes have positioned the company for stronger growth and better customer service.

The unified brand structure (with PMT for general training, ATC for resuscitation science, and Learning Cub for LMS) provides a clearer value proposition to customers while streamlining operations and improving SEO performance.